Google Attribution for free is finally going to solve all marketers’ problems. Or is it?
At its Google Marketing Next event in mid May, Google announced that it is rolling out a free, still-in-beta version of Google Attribution in its…
Increase conversion rate with proper User Experience (UX) design
Simplicity is a major element in eCommerce website design because customers want to get things done quickly. A great UX of your online shops are…
Your content is as good as the team that creates it
These straightforward-but-true words come from the very source of great content: Zalando and its Teamlead Content Marketing Strategy Tina Nord. In this interview, as a…
Tech Open Air starts its largest edition to date
Tech Open Air (TOA) enters its 7th and largest edition to date with four days, more than 200 speakers, 200 satellite events and 20.000 expected…
5 Different Use of Social Media for Business
Promoting your online store via social media is an absolute must if you as a merchant want to be found by customers and grow your…
E-Commerce Berlin Expo 2017 – The international industry meeting
The second edition of E-Commerce Berlin Expo took place on 2 February 2017. The event attracted the most important industry representatives from areas such as:…
Reduce cart abandonment with address validation
In an ideal world, customers would come to your ecommerce site, search for what they need, complete the checkout form quickly and easily and write…
Simplesurance: born in the gap between e-commerce and insurances
In this interview, Robin von Hein from the Simplesurance Group explains how the digital change paved their way to success and how e-commerce companies and…
6 TOP trends for 2017 – how technology is reshaping the world of e-commerce
We have had a great and exciting year in 2016, full of tech news which influenced the whole e-commerce world. In this article we recap…
Chinese ecommerce: what you need to know before selling in China
Jack Ma, the founder of the Alibaba group, once said “in other countries, ecommerce is a way of shopping. In China, it’s a way of…
E-commerce Berlin EXPO to take plane on 2nd February 2017!
Less than a month left to the E-commerce Berlin Expo: on 2nd February, Station Berlin will be the venue for the second edition of the…
How to talk to your customers in 2017
Customers service is becoming more and more important. The reason is simple: Customer Care is a growth factor. If you provide outstanding customer service your…