Editorial Team, Author at E-commerce Germany News

Entering an untouched ground – about unique business-model, babyboomers, customer satisfaction and… David Hasselhoff – Interview with Tobias Knapp from audibene

Tobias, what are your duties as Head of Global Product Optimization? In my team we track, visualize and optimize the whole audibene customer journey – and increase conversion rates throughout the whole funnel in all countries we operate in. I currently have a stronger focus on online and crm touchpoints such as ads, landingpages and crm, but also have projects in the later stages of the funnel where most interactions…

How Content and AI can complement each other

Everybody is talking about content marketing. But not all content fits every customer. While buyer personas address this challenge on a conceptual level. Artificial intelligence now has the potential to take content experience to a new level. by Caroline Helbing, Senior Analyst at OXID eSales AG For a few years already, content marketing is the new state of the art in customer communications. Yet, the importance of content marketing is…

Nominate your company for the E-commerce Germany Awards 2020!

The E-commerce Germany Awards are officially accepting submissions as of the 4th November, 2019. Companies within the e-commerce sector are able to apply to one of the ten categories. The annual awards are given out for the third time in 2020. E-commerce service providers are able to submit their company to one of the 10 categories in order to win the prestigious E-commerce Germany Award, presented by the E-commerce Berlin…

Good and bad software practices past and present

What makes robust software so special and why developers (and businesses) need it. Technical paper by Dr. Bernhard Scheffold, OXID eSales AG An essential part in the development of an OXID eShop solution for a medium-sized company is the integration of the shop with its surrounding systems. This includes enterprise resource planning systems, product information management systems, CRM systems and external search servers. The latter are often a necessity in…

CALL FOR PAPERS WINNERS – CFP Speakers for the E-commerce Berlin Expo 2020 set!

The Call For Papers Contest 2020 has officially come to its end and 6 lucky winners have gained their spot in the E-commerce Berlin Expo 2020 agenda. The winners will be presenting on stage on 13 February 2020 at the fifth edition of Berlin’s biggest e-commerce event! Almost 350 submissions have been made to the Call For Papers Contest of the EBE20. Speakers were able to submit a presentation proposal…

This is going to be huge! Call For Papers 2020.

Almost 350 topics were submitted for Call for Papers contest. This record-breaking number includes many presentations from top e-commerce companies, providers and platforms – and they all have a great chance to perform live during E-commerce Berlin Expo 2020 if… you decide to vote for them. The 13th of February 2020 will be a great day for everyone at STATION Berlin. More than 180 exhibitors will face the opportunity of…

Create compelling shopping experiences with content marketing

By Tanja Josche content marketing expert, freelance copywriter and author Today, editorial content plays an important role in attracting attention and new customers. Shop operators are also increasingly relying on content marketing. Those who have to budget with their resources should proceed pragmatically. More and more customers are shopping online. According to the consumer study of the German Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh), e-commerce sales again increased significantly…

CALL FOR PAPERS – Submissions open now!

The E-commerce Berlin Expo 2020 is taking place for the next time on the 13th February 2020 at STATION, Berlin and you have an amazing opportunity to become one of the speakers of this remarkable event. Now, the organizers are proud to announce that the Call For Papers Contest has just started and they are waiting for your submissions! E-commerce Berlin Expo 2020, the biggest e-commerce event in Berlin, expects…

The power of CRM: 11 reasons why it is important

The relationships between customers and any business are one of the most crucial ingredients to its success. Having all of the necessary information about existing and potential customers in order to communicate with them in a proper and timely manner is one way to help improve these relationships. That’s where using Customer Relationship Management (CRM) systems helping build strengthen the bond between consumers and business come into play. This article…

How customized online-stores are built in Czech & Slovak Republic: survey among e-commerce software houses

If you are looking for a supplier of customized online store solutions, there are currently 242 Czech and Slovak agencies to choose from, and trying to pick the right one can feel like an impossible task. How do the individual agencies differ? We’ve searched the entire market and have compiled information on how large e-shops are built, how long the construction takes, what technologies the agencies use, and how much…

Chatbots and Messenger Marketing: What the Hype is about?

In today’s Ecommerce environment there is a large buzz around the aspect of messenger marketing. And there is a reason why! Understanding the way this system works, we first look at chatbots and what they are. What is a chatbot? Chatbots, in essence, are a computer programmed virtual assistant that can have many features throughout a company. A chatbot is basically a program based on Artificial Intelligence (AI) that will…

How important is customer service for boosting sales?

Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but they often fail. Agencies prepare strategies that may work… or may not. A lot of factors are likely to be taken into consideration while running an e-commerce business, but many forget about what really matters: customer service. And, while an unintuitive user interface and technical…