Category: Trends

Trends

News Trends
Social media meets E-commerce: 5 tips
Social media channels offer enormous but often untapped potential in the field of e-commerce. 68% of Germans have already noticed a product via social media. A total of 32 million people use Facebook. 25 million users visit Instagram.  The numbers make it clear that you should not miss your chance to use social media channels for your e-commerce performance and jump on the wave. No matter whether you use Facebook,…
News Trends
TikTok for marketing: the nuts and bolts
The paths of cooperation on Instagram and YouTube have long been worn, so a dose of fresh blood is refreshing not only for the branders themselves, but above all for the recipients of their advertising messages. Facebook marketing is already consciously used by the vast majority of companies actively running business profiles and creating paid promotional campaigns. However, the Internet does not end with these giants. There are spaces that…
Events Trends
Is EBE’s DNA compatible with yours? Why to visit E-commerce Berlin Expo
Deoxyribonucleic acid is the material in humans and almost all other organisms. Almost every cell in our bodies has the same DNA. That means every part of us is similar in some way and in general, makes our look and character consistent. You might wonder what that’s got to the E-commerce Berlin Expo.  As it might sound odd, they have a lot in common – or at least 8 resemblances.…
News Trends
eCommerce in Sports and German Football Club Merchandise Sales
From Clubs to Brands The sports industry is a multi-billion-dollar enterprise that employs millions of people around the world. Actual players only make up a fraction of that workforce. Prior to the coronavirus pandemic, the global sports industry was projected to increase its earnings from $471 billion in 2018 to $614.1 billion by 2022. However, worldwide lockdowns imposed throughout 2020 have resulted in cancelled seasons, no ticket sales, and a…
Reports Trends
Key takeaways from E-commerce Region Report: Europe 2020
Without a doubt, 2020 has been a bit crazy for all of us and for the e-commerce world too. According to Europe 2020 – E-Commerce Region Report, we have analysed the entire European market to give you a nutshell of what this year has brought e-commerce so far and what are the forecasts. We chose one country from each region, and discussed it in detail. Also, we will touch upon…
Reports Trends
E-commerce in Italy in a nutshell
E-commerce is doing well around the world. But what about e-commerce in Italy, where COVID-19 hit which such a power? By analyzing the Casaleggio Associati report, we want to show what e-commerce in Italy did look like before the pandemic and what are the forecasts for Italian e-commerce.  It is estimated that e-commerce will grow in popularity over time. Coronavirus has changed the market. While the tourism industry will record…
News Trends
“Is my order here yet?” Here’s what we said about clothes shopping online
From previous research, we already know that ecommerce in general has been one of the best performing areas during the coronavirus pandemic. But was that so in the world of clothing and fashion, too? To investigate, Neticle, a media and text analysis company collected the online mentions of five large online clothing stores from the 1st of March. The online stores in question are Zalando, H&M, Bonprix, OTTO and About…
Reports Trends
Consumer data problems: Germany 2020 Ecommerce Country Report
Despite the dynamic development, e-commerce is still a new thing. New e-commerce stores may have problems with the proper use of the potential offered by this market. Also, customers may not completely find themselves in a relatively new shopping situation. Based on the Germany 2020 Ecommerce Country Report, we covered the problems that customers who do shopping online may encounter. What bothers German consumers – problems Regarding the problems that…
News Trends
Coronavirus tracker: Germany 2020 Ecommerce Country Report
The pandemic surprised us all. Its effects have affected not only the stationary trade but also e-commerce. Based on the Germany 2020 Ecommerce Country Report, we discussed the most common and severe problems that the COVID-19 pandemic caused to German e-commerce.  Consequences of the pandemic  There were plenty of consequences of such a crisis. The most common one (almost 60% of the business were hit by it) is delivery delays.…
News Reports Trends
Click & Collect in Germany: Germany 2020 Ecommerce Country Report
The reason for the growing popularity of click & collect is simple – it is a delivery model that can be perfectly adapted to our lifestyle. We are in a hurry more and more, we have less time, we value comfort and we require that the services we use on a daily basis are tailored to our capabilities and expectations. In addition, it is also a great solution for e-stores…
News Reports Trends
The German customer: Germany 2020 Ecommerce Country Report insights
The German customer is very demanding, aware, economical and prefers local products. The company must really try to fight for the hearts, minds and wallets of the German client. The availability of products and services is huge. Without a perfect knowledge of the behaviour and preferences of the target group, it’s a shame to budget for unsuccessful campaigns targeted at everyone, i.e. nobody. What is worth knowing about the German…