- Expo and Awards
- e-commerce
Trade show marketing strategy: How Pickware generated 40+ meetings and 30+ qualified leads at E-commerce Berlin Expo [case study]
Most companies treat trade show marketing strategy as an afterthought, a booth, some branded merchandise, and hope for foot traffic. Pickware took a different approach. At E-commerce Berlin Expo 2026, they combined pre-event outreach, a masterclass, a side event, and a carefully designed booth concept to generate 40+ meetings and 30+ qualified leads.