E-commerce isn’t slowing down. It’s only getting bigger. With billions of dollars in online sales each year, the world’s leading e-commerce companies are shaping how we shop, sell, and interact with digital marketplaces. Some dominate global retail, while others specialize in specific markets, offering unique customer experiences and cutting-edge technology.
But who are the biggest players in the industry? From giants like Amazon and Alibaba to fast-growing platforms shaking up online shopping, this list covers the top e-commerce companies worldwide – what they do, why they matter, and how they continue to drive innovation.
What defines a “Top” E-commerce Company?
What makes an e-commerce company stand out from the rest? Size alone isn’t enough – plenty of platforms handle transactions, but only a few truly dominate the market, shape global trends, and redefine online shopping. In 2025, global retail e-commerce revenue is expected to reach $4.8 trillion, and the companies leading this space are the ones capturing the largest share of that massive market.
The biggest players excel in four key areas: revenue, reach, innovation, and user engagement.
Revenue & market share
The e-commerce industry moves trillions of dollars every year, but only a handful of companies control the majority of online transactions. Platforms like Amazon, Alibaba, and Walmart bring in hundreds of billions in annual revenue, leading the market with massive product selections, sophisticated supply chains, and aggressive expansion. A company’s market share – how much of the industry’s total sales it captures – is a strong indicator of its influence.
Global reach
Some e-commerce platforms focus on specific regions, while others expand worldwide, shaping how people shop across borders. Amazon and Alibaba have operations in dozens of countries, while companies like MercadoLibre (Latin America) and Flipkart (India) dominate regional markets. A truly global company doesn’t just sell internationally – it adapts to local markets, supporting different languages, currencies, and payment methods.
Innovation & technology
Top e-commerce companies don’t just sell products—they redefine how shopping works. AI-driven recommendations, automated warehouses, drone deliveries, and real-time logistics tracking are all reshaping the industry. Platforms like JD.com and Coupang use high-tech fulfillment centers to deliver faster than competitors. Shein and TikTok Shop leverage social commerce and data-driven personalization to increase sales. The more a company pushes the boundaries of technology, the more it cements its leadership.
User base & engagement
A large active customer base is crucial. Millions of users might sign up for an account, but what really matters is how often they shop. Amazon Prime, Alibaba’s Singles’ Day, and Shopify-powered stores show how businesses keep customers coming back through loyalty programs, flash sales, and seamless mobile experiences. Companies that retain users and build long-term customer relationships stand out in a crowded industry.
E-commerce isn’t just about selling – it’s about scale, reach, innovation, and customer loyalty. The companies leading the industry are the ones that consistently deliver on all four fronts. Now, let’s look at the biggest names shaping global e-commerce.
Top 30 global e-commerce giants
Here’s a look at the top e-commerce companies worldwide, what they specialize in, and how they’re shaping the future of online retail.
Source: ECDB’s overview of the top e-commerce companies worldwide
Alibaba Group Holding, Ltd.
Alibaba is the undisputed leader in China’s e-commerce space and one of the largest online marketplaces in the world. With revenue of $1,107,660.7m, the company operates platforms like Taobao, Tmall, and AliExpress, serving millions of businesses and consumers. While it dominates in Greater China, its global reach continues to expand through cloud services, digital payments, and logistics networks.
Amazon.com, Inc.
Amazon transformed online shopping with its massive product selection, fast shipping, and customer-first approach. From books to groceries and cloud services, Amazon is a one-stop shop for almost everything. Its dominance in the United States is unmatched, with $732,939m. Its Prime membership program keeps millions of users loyal. The main category is Hobby & Leisure.
PDD Holdings, Inc.
PDD Holdings has built a unique e-commerce model based on social shopping and group buying. It’s one of the fastest-growing platforms in China, attracting shoppers with deep discounts and interactive deals. The company’s international expansion is gaining traction, particularly in North America and Europe.
JD.com, Inc.
JD.com is a powerhouse in China’s e-commerce landscape, known for its direct-to-consumer retail model and highly efficient logistics network. Unlike platforms that rely on third-party sellers, JD manages its own supply chain, ensuring fast and reliable delivery. Electronics and home appliances are among its top-selling categories.
ByteDance, Ltd.
ByteDance is best known for TikTok, but its influence in e-commerce is growing rapidly. The company has leveraged its massive social media audience to create TikTok Shop, a marketplace where users can buy products directly within the app. With AI-driven recommendations and influencer marketing, ByteDance is reshaping online shopping, especially in fashion and beauty.
Amazon EU S.à.r.l.
Amazon’s European operations are a major force in the region, particularly in the United Kingdom, but in Germany as well. With localized marketplaces and strong logistics networks, Amazon EU continues to expand its reach across multiple product categories, with electronics leading sales.
Walmart, Inc.
Walmart has successfully merged traditional retail with e-commerce, becoming one of the biggest players in online shopping. Its vast network of physical stores complements its digital presence, offering click-and-collect, same-day delivery, and grocery services. The company’s marketplace for third-party sellers is also growing, competing directly with Amazon.
Chengdu Kuaigou Technology Co., Ltd.
This China-based e-commerce giant specializes in fashion retail, serving millions of shoppers through digital storefronts. The company’s ability to adapt to fast-moving trends and produce affordable clothing at scale has fueled its growth, making it a key player in the online fashion industry.
Sea, Ltd.
Sea Limited, the parent company of Shopee, is a dominant force in Southeast Asia’s e-commerce scene. It offers a mobile-first shopping experience, competitive pricing, and localized services tailored to emerging markets. The company continues to expand, with a strong presence in Indonesia, Vietnam, and other high-growth regions.
eBay, Inc.
eBay remains a major player in online retail, focusing on consumer-to-consumer and secondhand sales. The platform’s auction-style listings and broad product categories attract a loyal user base, particularly in hobby and collectible markets. Despite growing competition, eBay’s niche focus remains relevant in the global e-commerce landscape.
That’s the best 10 e-commerce companies worldwide. Now let’s check the rest of the list:
Amazon.com Services, LLC
Amazon’s presence in Japan is nearly as strong as in the U.S., with a focus on fast shipping, electronics, and entertainment. The platform’s local adaptations, such as Japanese-language support and region-specific promotions, have made it the go-to marketplace for millions of shoppers.
Coupang, Inc.
Coupang is South Korea’s largest e-commerce company, known for its speedy delivery and customer-first approach. With its Rocket Delivery service, customers can receive products within hours. Coupang’s continued investment in logistics and warehousing gives it a competitive edge in one of the world’s most connected markets.
Apple, Inc.
Apple’s e-commerce presence is driven by its own direct-to-consumer platform, selling iPhones, MacBooks, and accessories worldwide. Its seamless integration between hardware, software, and retail makes Apple one of the most profitable online stores in the electronics sector. With $51,662.6m in global e-commerce activity revenue, Apple’s online sales are a crucial part of its business strategy. The company continues to enhance its digital storefront with personalized shopping experiences, trade-in programs, and exclusive online product configurations.
Roadget Business Pte., Ltd.
This company operates Shein, the global fast-fashion giant. Shein’s success comes from data-driven production, ultra-fast supply chains, and direct-to-consumer sales. Its ability to rapidly test and launch new styles has made it a dominant force in online fashion retail. The brand’s aggressive expansion into the U.S. and European markets continues to push its e-commerce growth beyond its original Chinese customer base
Shein US Services, LLC
Shein’s U.S. division is focused on growing its presence in North America. By leveraging influencer marketing, social commerce, and mobile-first experiences, Shein has become one of the most downloaded shopping apps worldwide. With $45m in global e-commerce activity revenue, it has reshaped how consumers shop for affordable, trendy fashion. The platform’s localized fulfillment centers and targeted advertising strategies keep it competitive in the crowded online fashion market.
MercadoLibre, Inc.
MercadoLibre is Latin America’s biggest e-commerce platform, leading markets in Brazil, Argentina, and Mexico. Its success comes from localized payment solutions, logistics infrastructure, and a growing ecosystem of merchants. With $44,749m in e-commerce activity revenue, it dominates digital commerce across the region. Its investment in fintech solutions, including Mercado Pago and Mercado Crédito, helps bridge the gap for customers in countries with low credit card penetration.
eBay Commerce, Inc.
eBay’s commerce division focuses on global marketplace operations, ensuring that buyers and sellers worldwide can trade across borders. The platform remains strong in categories like collectibles, vintage goods, and secondhand electronics. Despite intense competition from Amazon and direct-to-consumer brands, eBay Commerce’s $34,219.7m in global e-commerce revenue shows its lasting relevance. Its continued investment in authentication services for high-value items, seller protections, and international shipping solutions keeps it competitive.
Lazada South East Asia Pte., Ltd.
Lazada is Alibaba’s flagship e-commerce platform in Southeast Asia, serving customers in Indonesia, Thailand, and the Philippines. Its deep integration with Alibaba’s logistics and payment networks has helped it scale rapidly in emerging markets. With over $32.2m in global e-commerce activity revenue, Lazada is one of the most influential players in the region.
Naver Corporation
Naver is a leading tech company in South Korea, running one of the country’s largest e-commerce platforms. Its AI-powered recommendations and strong search engine integration make it a key player in digital retail. Naver continues to evolve as a powerhouse in the South Korean market. The company’s expansion into live commerce, content-driven shopping experiences, and AI-driven search-to-purchase tools further strengthens its position.
Flipkart Pvt., Ltd.
Flipkart is India’s largest homegrown e-commerce platform. Owned by Walmart, it competes with Amazon India, focusing on fashion, electronics, and groceries. Its local seller network and festival sales events drive massive engagement. The platform’s festive sales events, deep seller ecosystem, and investment in grocery and quick-commerce delivery are key drivers of its continued growth.
Rakuten Group, Inc.
Rakuten is Japan’s top e-commerce marketplace, offering everything from fashion to electronics. Known for its loyalty program and cashback rewards, it has built strong customer retention in its home market. With $28,808.3m in e-commerce activity revenue, it remains one of the most influential online retailers in Asia. Rakuten’s expansion into digital services, including banking, streaming, and fintech, creates an interconnected ecosystem that enhances customer loyalty.
Shopee Southeast Asia, Ltd.
Shopee is one of the fastest-growing e-commerce platforms in Vietnam, Indonesia, and Malaysia. With a mobile-first approach and social commerce integrations, it continues to gain traction in price-sensitive markets. The platform’s gamified shopping experience, aggressive seller incentives, and integration with ShopeePay help it compete in the region’s rapidly evolving digital economy.
Guangzhou VIP Information Technology Co., Ltd.
Guangzhou VIP Information Technology is a major player in China’s fashion e-commerce space, catering to a massive customer base with its affordable, trend-driven clothing and accessories. The company operates in one of the world’s fastest-moving fashion markets, capitalizing on high-volume production and direct-to-consumer sales models. Its ability to quickly adapt to style trends has fueled its rapid growth, making it a dominant force in online apparel sales.
The Home Depot, Inc.
The Home Depot is the largest home improvement retailer in the United States, with a growing e-commerce presence that complements its vast network of physical stores. The platform specializes in DIY, construction materials, and home renovation products, offering online shoppers access to installation services, bulk ordering, and in-store pickup options. By integrating digital and in-store experiences, Home Depot has solidified its position as the go-to destination for both professional contractors and homeowners.
Wildberries, OOO
Wildberries is Russia’s largest online retailer, covering everything from fashion and electronics to household goods. It has built a strong foothold in Eastern Europe with competitive pricing, strong logistics, and an easy-to-use platform. The company’s dominance in fashion retail, combined with an expansive network of pick-up points, has helped it scale rapidly in a competitive market.
Target Corporation
Target is one of the most recognized retailers in the United States – it blends affordable pricing with a strong e-commerce strategy. The company’s online platform covers a wide range of categories, including home goods, fashion, electronics, and entertainment. With its same-day delivery services, drive-up pickup, and integration with Shipt, Target continues to innovate in the online shopping space while maintaining its reputation as a customer-friendly retailer.
Ebazar.com.br, Ltda.
Ebazar.com.br is the leading e-commerce marketplace in Latin America. It provides a localized shopping experience and offers everything from electronics and fashion to home goods and automotive products. With a strong logistics infrastructure and Mercado Pago, its own digital payment system, the platform enables seamless transactions for millions of shoppers across Brazil and beyond.
PT. Shopee International Indonesia
Shopee’s Indonesian division plays a critical role in Southeast Asia’s booming digital economy. The platform is known for its flash sales, mobile-first experience, and deep engagement with local sellers. By offering free shipping incentives, flexible payment options, and interactive shopping features like live selling, Shopee has built a loyal customer base in Indonesia’s growing online retail market.
Internet Solutions, OOO
Internet Solutions operates one of Russia’s most significant e-commerce platforms. It focuses primarily on electronics, home appliances, and tech gadgets. The company has built its reputation through competitive pricing, strong supplier relationships, and a seamless digital shopping experience. With Russia’s e-commerce sector continuing to expand, Internet Solutions remains a key player in the region’s online electronics market.
Trends shaping the future of e-commerce
Customers always expect better, more convenient experiences. Be it smarter recommendations, greener packaging, faster delivery, and easier ways to buy from their phones. E-commerce companies that keep up with these trends will stay ahead – those that don’t will fall behind.
Here’s what’s shaping the future of online shopping.
AI & personalization
Online stores aren’t just displaying products anymore. Now, they’re predicting what customers want before they even search. AI helps businesses recommend products, personalize emails, and optimize pricing in real-time. The result? A more engaging shopping experience that feels tailor-made for every buyer.
Sustainable shopping
Shoppers care about the impact of their purchases, and companies are listening. From carbon-neutral shipping and recyclable packaging to energy-efficient warehouses, sustainability is becoming a key selling point. The brands that prioritize eco-friendly practices build trust and attract conscious consumers.
Mobile commerce & social shopping
More people are shopping on their phones than ever before. Social platforms like TikTok, Instagram, and WhatsApp are turning into mini storefronts, where users can browse, watch, and buy – all in one place. Brands that embrace this shift connect with customers where they already spend their time.
Same-day & ultra-fast delivery
Next-day shipping isn’t enough anymore – customers want their orders now. E-commerce giants are expanding warehouses, investing in local fulfillment centers, and testing drone deliveries to cut wait times. The faster companies can deliver, the more loyal their customers will be.
Over to you
The biggest names in e-commerce are only getting stronger. Companies like Amazon, Shein, MercadoLibre, and Alibaba are at the center of global commerce with billions in revenue and millions of daily transactions. Their reach extends across continents, shapes economies, influences supply chains, and sets new industry standards.
Their expansion into social shopping, cross-border trade, and ultra-fast delivery is changing how brands operate and how customers buy.
As these giants continue to evolve, the question is: what will e-commerce look like in the next year? Who will lead the way? What new e-commerce will join the list?
It’s all ahead of us, so it’s worth keeping up to date.
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