Can (content) marketing and sales go hand in hand?
Sales departments today don’t have the easiest task: on the one hand, they have many tools and methods available to automate their activities. On the…
Optimize your e-commerce website
There is no doubt that e-commerce is a big thing. Numbers don’t lie: According to Statista, US e-commerce sales reached $396 billion in 2016 and…
Retail in Germany: report
E-commerce is a dynamic industry where innovations drive development. Solutions that worked a few years ago, can’t be good enough today. How does Germany’s market…
Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)
We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s…
The future of digital payments – interview with Mirko Hüllemann (heidelpay Group)
We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s…
Chatbots and Messenger Marketing: What the Hype is about?
In today’s Ecommerce environment there is a large buzz around the aspect of messenger marketing. And there is a reason why! Understanding the way this…
Voice commerce and data- driven decision making as ecommerce trends – interview with Deniz Macura (Google)
We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google…
Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)
Your favourite series of interviews with e-commerce professionals is officially back! We decided to invite Tobias Schlotter (General Manager for Central- & Eastern Europe at…
How important is customer service for boosting sales?
Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but…
8 key takeaways from E-commerce Report: Germany 2019
The world of e-commerce is dynamically changing: nothing looks like it did a few years ago. With the new technology ruling old and obsolete processes,…
Personalisation: Don’t suspect, know where the shoe pinches at online customers
Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events…
Fairs like a pro – vol. 2: how to create marketing materials?
Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make…