Target Audience vs Buyer Persona: What’s the Difference
Identifying who your ideal customers are is critical to your business’ success. It is the catalyst to a targeted strategy, stronger relationships, and more sales. Most often, marketers use the terms “target audiences” and “buyer personas” when segmenting and identifying ideal customers. While target audiences and buyer personas are the best methods of identifying ideal customers, they are often interchanged and thought of as the same thing. The consequence of…