Category: News

Whether it’s clothing, furniture or electronic goods – online retailing has been recording increasing sales figures for years and will continue to gain importance in the future. The Corona pandemic in particular has significantly accelerated the development of trade in e-commerce. Online shopping has thus become part of the everyday life of many retailers. The current situation: marketplace business is gaining importance Almost every second euro of revenue in e-commerce…

In the commercial world and especially in strategic marketing, it is well known that the 4Ps (Product – Price – Promotion – Place) are the basic variables that determine the result of the marketing mixture and if these variables are well planned, they will lead to success. Price Intelligence (or Competitive Price Monitoring), refers to the awareness of market-level pricing intricacies and the impact on business, using modern data mining…

The pandemic era has changed what consumers expect and want from the buying journey forever. Businesses online and offline have to take risks and innovate in order to compete and stay relevant. From hyper-personalization to synced services, the trends that have emerged as a result of this new landscape are exciting. But ecommerce brands must assess which trends are worth following. Which investments pay off? What are your customers really…

E-commerce Berlin Virtual’s debut edition will feature a wide range of inspiring speakers from around the globe who will share valuable insights on our virtual stage. Today, we are recognizing a few of them, bringing them closer, and encouraging you to listen to them live in our event. Fasten your seatbelt, we’re starting right now!  #1 Matthias Genz Mediamarktsaturn  Chief Administrative Officer at MediaMarktsaturn. During the session, he will discuss…

Chatbots are the latest trend in customer engagement.How?Chatbots are replacing the old fashioned customer engagement techniques by automating tasks and eliminating over time consumption. Time is important to everyone, and 70% of the fall outs of leads is due to slow responses and slower customer engagement tactics. Older techniques of customer engagement fell out of the market because they were repetitive, costly, time-consuming and often mismanaged. Hence, chatbots came into…

Have already heard about the PIM systems? Or just starting to figure out what is PIM technology? Find out the main reasons for PIM implementation and get the ability to try PIM tools for free. What is PIM? What is PIM? Product Information Management (PIM) is an omnichannel software that manages the whole list of product data. PIM centralises all the product data in one solution providing simple data collection,…

Ensuring that companies are secure from a data protection point of view is no longer a voluntary requirement; it is a mandatory duty. For many companies, however, comprehensive data protection management is not yet self-evident. We explain what needs to be considered. The General Data Protection Regulation (GDPR) has been in effect since May 25, 2018. Since then, at the latest, the topic of data protection has arrived in all…

In the coming decade, AI will play an instrumental role in enhancing the customer shopping experience and increasing sales revenue for brands and retail players, writes Joris Kroese, CEO and Founder of Hatch.  Research from Gartner predicts that by 2024, 75% of organizations will shift from piloting to operationalizing AI technologies. By 2025, revenue from the AI software market is set to reach over $100 billion globally. Up until this…